For newer agents with smaller spheres of influence and few past clients, it’s important to adapt to a new generation of buyers who begin their searches online and are easily impressionable by your online presence. With buyers vacillating between multiple agents, having a strong brand will attract more leads willing to use you as their real estate expert.
By establishing a strong brand, you’re:
In this ebook, we will show you how to build, position, and protect your online brand to attract quality leads who are more informed and willing to hire you to represent their best interests. In addition, you’ll learn how to use social media as a platform to execute your new brand strategy.
We partnered with a top expert in social media, Katie Lance, CEO of Katie Lance Consulting and author of "Get Social Smart", to share with you some of the top tips on how to elevate your brand and social media presence. “I don’t think you have to be on Pinterest and Facebook and Twitter and Instagram and Snapchat. I don’t think you have to be everywhere. I think you can pick one or two and go all in."
Katie Lance, CEO and Owner of Katie Lance Consulting